Digital Marketing for Dermatology & Skin Cancer Clinics
Google Ads, SEO and clinic websites built to generate booked patient appointments, not empty traffic.
We help skin clinics, dermatology clinics and procedure based practices attract high intent patients searching for treatment right now.
Who we help
We only work with four types of clinics. This focus means we understand your services, your compliance needs, and your patient journey.
Skin Cancer Clinics
Dedicated skin cancer detection and treatment clinics. Full body checks, excisions, and ongoing surveillance.
Skin Cancer GPs
General practices offering skin cancer checks and minor procedures alongside primary care services.
Dermatology Clinics
Specialist dermatology practices treating medical skin conditions, complex cases, and chronic skin disease.
Cosmetic Clinics
Clinics offering cosmetic procedures including injectables, laser treatments, and aesthetic dermatology.
We do not work with: General medical practices, dental clinics, allied health, gyms, beauty salons, or non clinical businesses.
The 8 Week Clinic Growth Sprint
A focused sprint to fix tracking, cut wasted spend, and grow bookings
See Full Sprint DetailsWhat we do
Google Ads
High intent search campaigns. Compliance safe ad copy. Tight tracking. Weekly optimisation.
Learn MoreSEO
Organic rankings for service and location searches. Technical SEO and local search optimisation.
Learn MoreReal results from Australian clinics
Early stage agency. Case studies building. Process based proof below.
Cost per qualified phone enquiry after 6 weeks
Results vary by location and budget
Conversion rate improvement after landing page rebuild
Results vary by clinic and service mix
Return on ad spend over 12 weeks
Results vary by pricing and capacity
What Could Your Clinic Achieve?
Use our ROI calculator to see projected results based on real industry data from Australian medical practices.
ROI Calculator
Calculate your potential return from medical marketing
Average revenue per patient visit
Monthly ad spend budget
Based on industry averages for dermatology clinics
For every $1 invested, you get
$2.6
back in revenue
Ready to achieve these results?
Book a strategy call to discuss your clinic's specific goals and get a custom marketing plan.
* Calculations based on 6-month patient value and industry averages for Australian medical practices
* Actual results vary by location, competition, pricing, and service mix
* ROI typically improves over time with ongoing optimisation and patient retention
Why I Built Skin Marketing
Founder & Head of Digital
Brendan Barnhill
Having been personally affected by skin cancer at a young age, I understand the critical importance of early detection and accessible care.
This experience shaped my mission: to help skin and dermatology practices increase their visibility and make their services easier to find for patients who need them.
I've worked across Australia and internationally, managing campaigns for healthcare practices of all sizes. Along the way, I've seen how often digital marketing becomes overcomplicated or disconnected from what actually drives patient bookings. I built Skin Marketing to change that.
At Skin Marketing, we focus on the complete picture — from Google Ads and SEO to website design, tracking, and compliance. We care about the details, but we never lose sight of the outcome. Every campaign we run is designed to generate real bookings and support your practice's growth, not just deliver impressive reports.
What I hope we achieve together is sustainable growth built on transparency, accurate tracking, and strategies that work. We don't chase trends. We focus on what delivers results, test relentlessly, and partner with practices that share our commitment to doing digital marketing the right way.
Ready to Build Your Growth Foundation?
Stop wasting money on untracked marketing. Start your 8 week sprint and build a system that scales.
Next Steps
- 1.Book a 30-minute strategy call
- 2.We audit your current marketing and discuss goals
- 3.Get a custom sprint plan with projected timeline
- 4.Start your sprint and begin tracking real results
No obligations. No pressure. Just honest advice on whether the sprint is right for your clinic.